Media Release: One Chance to Grow Up Launches Denver Back to School Spanish Campaign

Contact:        Alton Dillard,  303-929-7299

                        Julissa Soto, 720-427-554

German Echevarría, 720-424-1495

One Chance to Grow Up Launches Denver Back to School Spanish Language Billboard Campaign Showcasing Harms of High Concentrate Marijuana


One Chance To Grow Up, a nonpartisan nonprofit formed to protect kids from the harms of marijuana, recently spoke to parents and educators at Denver’s North High School. Parents and the North staff expressed how powerful a Spanish billboard messaging campaign illustrating the harms of highly potent marijuana concentrates would be for this neighborhood. One Chance deeply values feedback from parents in the Denver community and sought funding for these efforts and is excited to announce the launch of a Back to School Spanish Language campaign. 


One Chance is placing four Spanish-language billboards throughout Denver that will run in September and October. Locations include: 

  • Sheridan Blvd & Morrison Rd
  • Federal Blvd & 17th Ave
  • Perry St and Morrison Rd
  • Federal Blvd & 1st Ave

The messaging on the billboards includes four black box warnings which can be found on the Spanish Colorado state-mandated educational resource for THC concentrate (also available in English). These warnings will be included in Spanish, one on each billboard:

  • Psychotic symptoms and/or Psychotic disorder (síntomas y/o
    trastornos psicóticos)
  • Mental Health Symptoms/Problems ( síntomas o problemas de salud mental)
  • Uncontrolled and repetitive vomiting (vómitos incontrolados y repetitivos)
  • Cannabis use disorder/dependence (trastorno consumo/dependencia de cannabis)

One Chance is launching Spanish and English digital media campaigns to reinforce these warnings to complement these Spanish-language billboards. A Spanish toolkit is also available for parents and educators on One Chance’s website.  Media, parents, and educators can find photos of today’s THC products here.  

“One Chance to Grow Up is dedicated to educating and informing all members of our community. This outreach to Spanish-speaking parents is an important step towards making sure that the state of Colorado’s mandated warning on marijuana concentrates is widely publicized and understood,” One Chance executive director Henny Lasley said. “These strategically located billboards and digital campaign assets are part of a multi-pronged approach to sharing these critical warnings to parents and trusted adults to better protect the kids they love. We thank the State for this important resource and our partners for collaborating with us.”

North High School Principal German Echevarría appreciated the first-of-its-kind campaign. ”North High School and the North Denver Community are aware of the importance and impact that media campaigns in Spanish have for all involved.  We are grateful to be able to support an endeavor like this to create awareness and provide resources for all families in our community.”

One Chance to Grow Up protects kids from THC through transparency, education, empowerment, and policy. We don’t take sides on the politics of legalization but instead serve as a reliable resource for parents, media, policymakers, and all who care about kids. Started by concerned parents, One Chance is a 501(c)(3) nonprofit supported by charitable contributions.